Creating a scalable content future in the run-up to a recession

Content marketing is shifting. Teams are asked to meet ambitious objectives and demands to scale, at the same time budgets are shrinking in the foreshadowed recession. Audience needs evolve quicker than content strategies, yet the internet is saturated with competitors covering the same topics with the same SEO-friendly phrases. How do marketers move forward among these competing environments?

Hosts

• Robin Bennefield — Editorial Director, Marriott Content Marketing, Marriott
• Rebecca Coats — Marketing Director, Savills
• Jay Fonville — former Head of Content Marketing, GEICO
• David Brown — SVP, Head of Strategy, Knotch