One out of every five marketing dollars now is spent on content. Content is now as much the business of the CEO, as it is the business of the CMO. Yet, only 7% of marketers consider their organization’s content marketing efforts as “sophisticated.” OR Yet, only 39% of marketers consider themselves even somewhat successful at tracking content ROI. We hope you were able to join Hayley Romer, Publisher and Chief Revenue Officer of The Atlantic, and Anda Gansca, Co-founder and CEO of Knotch, for a discussion on why content isn’t going anywhere, and what content leaders need to know in order to stand out.