What Does a Top-Performing Enterprise Content Team Look Like?
What Does a Top-Performing Enterprise Content Team Look Like?
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CONTENT STRATEGY
CONTENT STRATEGY 25 m
25 m CONTENT STRATEGY
25 m
Speakers
Robert Rose
CMI
David Brown
Knotch
Speakers
Robert Rose
CMI
David Brown
Knotch
Speakers
Robert Rose
CMI
David Brown
Knotch
What Does a Top-Performing Enterprise Content Team Look Like?
What Does a Top-Performing Enterprise Content Team Look Like?
Enterprise content teams are fast emerging as a new capability, with budgets growing significantly. The Content Marketing Institute recently published their annual report, Enterprise Content Marketing, which captured the perspective of over 200 enterprise content leaders. Combined with the ANA’s landmark study from 2020, a clear picture of where enterprise marketers stand with their content is emerging.
Knotch’s SVP & Head of Strategy, David Brown, and Content Marketing Institute’s Chief Strategy Adviser, Robert Rose unpack the report and share a perspective on how content leaders should move forward.
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