Scaling Your Content Success Workshop
In this hands-on workshop, David Brown, SVP & Head of Strategy at Knotch, talked with marketing content leaders from Kimberly-Clark, Marriott International and Rimini Street about their approaches to growing their content successes. They explored topics like:
- How to grow audiences and corresponding first party data
- How to discover unmet audience needs that content can meet
- How to move from categorical content approach to one that is distinct and memorable
- How to create a measurement framework that builds confidence at the executive level
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Scaling Your Content Success Workshop
In this workshop, David Brown, SVP & Head of Strategy at Knotch, talked with marketing content leaders from Kimberly-Clark, Marriott International and Rimini Street about their approaches to growing their content successes. They explored topics like:
- How to grow audiences and corresponding first party data
- How to discover unmet audience needs that content can meet
- How to move from categorical content approach to one that is distinct and memorable
- How to create a measurement framework that builds confidence at the executive level
