Live and breathe your growth marketing metrics | Avi Bhatnagar, Vice President of Growth, Metallic.io

Ellen Schwartze is joined by Avi Bhatnagar, VP of Growth at Metallic.io. They discuss how marketers can claim their seat at the table; tying marketing to revenue and shared outcomes; and the tenacity a growth marketer needs to succeed.

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Episode Outline:

(02:16) – Marketers now have a seat at the revenue table, and must track success against business KPIs
(04:18) – You have to constantly analyze what’s happening.
(05:10) – What are the “deep funnel” metrics Avi looks at?
(06:58) – How can marketing work alongside revenue partners?
(08:09) – What skills guide a growth marketer?
(09:36) – You have to live and breathe the metrics in growth marketing.
(11:51) – How do you instill confidence in the data you have?
(15:12) – Show results, and measure in a way that is useful to the business beyond marketing
(19:10) – A growth marketer is always chasing what’s next
(21:04) – Lightning Round!
(24:15) – Now is the time for growth marketers to make their mark by making an impact.