91% of B2B marketers use content as part of their marketing strategy, according to Knotch’s State of Content Careers Report. And with content being such an important component in the marketers’ toolbox, it’s imperative that CMOs, CEOs, and the C-Suite at large work in tandem with content leaders to achieve their goals.

Knotch’s EVP of Marketing Ben Plummer connects with Citi CMO Carla Hassan and Vineet Mehra, Chief Growth and Customer Experience Officer at Good Eggs on their expectations for their own content teams. They dive into the evolution marketing teams have seen with the growth of content, and how a successful content strategy can ladder up to a brand’s goals at the highest level.