Honing Your Brand DNA: Aligning Messaging to Create a Cohesive Approach
Honing Your Brand DNA: Aligning Messaging to Create a Cohesive Approach
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CONTENT STRATEGY
CONTENT STRATEGY 25 m
25 m CONTENT STRATEGY
25 m
Speakers
Rachel Rickles
LinkedIn
Speakers
Rachel Rickles
LinkedIn
Speakers
Rachel Rickles
LinkedIn
Honing Your Brand DNA: Aligning Messaging to Create a Cohesive Approach
Honing Your Brand DNA: Aligning Messaging to Create a Cohesive Approach
A brand is much more than just marketing. Yes, it includes marketing and how prospective customers perceive the brand. But it’s also inclusive of existing and future employees, investors or shareholders, industry influencers, as well as existing customers. How we relate to these disparate audiences in a cohesive way is called Brand DNA. In this session, we explore how teams can align messaging to refine their Brand DNA and what that looks like on the LinkedIn platform.
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