Content marketing teams have quite the dilemma: as content’s strategic role of meeting audience needs broadens, budgets are under new scrutiny (both in the name of efficiency, and as rumors of a recession swirl around us).

The Knotch team is bringing together content marketing experts from Zillow, Square, and Enterprise to discuss how to find content success with pilot programs, aka low-risk, high-potential assignments that allow you to find success early and create business momentum.

We will discuss how to…

• Find the right balance of pilots as part of your overall strategy
• Evaluate which pilots to act on or skip over
• Recognize when a pilot has a high probability of success
• Build resources and infrastructure for short-term pilots
• Convert successful pilots into ongoing programs
• Learn from pilots that don’t succeed in order to increase your chances of success going forward