Carla Hassan, Chief Marketing Officer, JPMorgan Chase

Connect with Carla Hassan
Connect with Anda Gansca
Follow Knotch on LinkedIn

Subscribe to Data-Driven CMO on Apple, Spotify, or your favorite podcast app.

Skip to…

01:12 – How did Carla start her journey as a marketer?
03:59 – How has Carla navigated the career transition from CPG to the financial industry?
05:57 – Put the customer at the heart of marketing to make an impact.
07:16 – What’s the hardest thing to explain to non-marketers about marketing?
08:02 – Marketing doesn’t exist if it doesn’t drive growth
09:23 – What is growth for a large brand?
12:22 – How Carla Hassan handled the Toys R Us bankruptcy while it was happening
14:54 – There are little failures every day; learn from them and use them to enrich yourself.
16:10 – Using data to make decisions, not prove something was a success.
18:41 – Why don’t data teams think growth is their responsibility, too?
21:32 – What’s the organizational structure for data and marketing at JPMorgan Chase?
24:31 – How can we use customer data appropriately, and in a relevant way?
26:36 – Using data internally for efficiency and feedback loops
29:39 – How do you think about content for the full journey?
33:28 – What changes in strategy will JPMorgan chase employ in the next 12 months?