The theme is supported by a couple of important realities. Content connects mainline brand advertising, performance advertising, sales enablement and products with customers. Content is a connected measurable asset to engage, build relationships and establish ongoing trust with customers. Content connects culture, employees, partners and customers. Content lives everywhere and in multiple formats, but ultimately connects back to a customer experience that is both emotional and rational.
See More Sessions
Breaking Bad: It’s Time to Change Our Content Habits
What Does a Top-Performing Enterprise Content Team Look Like?