• 

Content in an efficient sales cycle, from ABM to SDRs | Corrina Owens (Gong), and Matt Cross (Knotch)

• 

Vineet Mehra, Chief Marketing Officer, Chime | Data-Driven CMO

• 

Do a demo data deep-dive for increased conversions | Kim Roman, Senior Director of Demand Gen at TalkDesk

• 

Aimee Johnson, Chief Marketing Officer, formerly at Starbucks and Zillow | Data-Driven CMO

• 

Tracking content’s attribution | Camille Trent, Head of Content

• 

Carla Hassan, Chief Marketing Officer, JPMorgan Chase | Data-Driven CMO

• 

Repurposing content for growth, not channels | Brooklin Nash and Sam Hembree, Beam Content

• 

Steve Gross, Chief Marketing Officer, University of Phoenix | Data-Driven CMO

• 

Full-Funnel Podcasting | Tara Robertson, Sr. Manager, Demand Generation

• 

Jill Kramer, Chief Marketing & Communications Officer, Accenture | Data-Driven CMO

• 

3 stages of an organization’s shift to demand generation | Blake Strozyk, Sr. Demand Gen Manager

• 

How to conduct a demand generation audit | Eric Martin, VP of Demand Gen