Don’t miss a guest! Subscribe now to be notified when new episodes drop. Find us on Apple, Spotify, or your favorite podcast app.
 |
Quality customers start at the top of the funnel | Tucker Stoffers, Bill.com/Divvy
Tucker Stoffers’ experience in digital, demand gen, and growth marketing provide a canvas for how he optimizes the full-funnel customer journey to create great customers.
- 00:47 – Tucker Stoffers’ background in digital marketing
- 03:22 – The benefits of working at a marketing agency before going client-side
- 07:34 – Business goals as a growth marketer
- 09:37 – How Divvy is shifting budget ahead of a recession
- 12:53 – How to approach the funnel from a customer advocate perspective
- 15:18 – When do paid and organic strategy diverge?
- 19:18 – What’s shifting in Tucker’s paid media strategy in the next 12 months
- 21:36 – The further into the funnel you can look, the more impact you can make
- 23:33 – Quick wins for ad retargeting
- 26:14 – Quick wins for keyword monitoring and optimizing
- 28:30 – Over-communicate goals with internal teams. Set expectations.
Check out these Pros & Content episodes, referenced in the discussion:
- Blake Strozyk, Transfix: Setting up a demand gen program
Connect with Tucker Stoffers
Connect with Ellen Schwartze
Follow Knotch on LinkedIn
Subscribe to Pros & Content on Apple, Spotify, or your favorite podcast app.
New episodes of Pros & Content are released every Tuesday.
