Don’t miss a guest! Subscribe now to be notified when new episodes drop. Find us on Apple, Spotify, or your favorite podcast app.

Listen on Apple Podcasts Listen on Spotify

Brian Finnerty, Vice President of Marketing, Udacity

Connect with Brian Finnerty
Connect with Anda Gansca
Follow Knotch on LinkedIn

Subscribe to Data-Driven CMO on Apple, Spotify, or your favorite podcast app.

New episodes of Data-Driven CMO are released every-other Tuesday. 

In this episode…

  • 00:42 – Brian’s background and path to Udacity
  • 03:11 – Marketing is storytelling and communication to reach an audience in an authentic way
  • 03:54 – It’s really hard to run a demand gen engine without high-quality content
  • 05:45 – High-quality content in the absence of in-person is the best way to engage with your buying committee
  • 09:50 – Mapping content to the funnel is the gift that keeps on giving
  • 19:07 – What team creates and tracks KPIs?
  • 21:35 – What metrics guide Udacity’s marketing tactics?
  • 23:15 – What’s hard about marketing?
  • 24:01 – Finding the balance between beautiful work and generating pipeline
  • 26:47 – How Udacity is looking to be more efficient in 2023
  • 28:45 – While facing down a recession, focus on progressing pipeline and keeping happy customers
  • 30:57 – Brian Finnerty’s advice to an early-career marketer: Don’t freak out!