We talk to marketing leaders every day, and interviewed CMOs, VPs, heads-of, and more for our Pros & Content and Data-Driven CMO podcasts. Now, we’re sharing the trends and predictions we gleaned from these conversations.
Hosts
- Anda Gansca — CEO and Co-Founder; Host of Data-Driven CMO
- Ellen Schwartze — Sr Director of Demand Generation; Host of Pros & Content
- 03:46 – Our audience’s predictions for 2023
- 04:59 – How the recession prompts better data
- 10:48 – Will lead volume be a key marker of success in 2023?
- 12:06 – Prediction #1: Death of the cheap acquisition
- 15:48 – The importance of organic growth (and content’s role in it)
- 17:43 – Marketers have struggled with the wrong metrics
- 19:49 – You have to align on business strategy first
- 23:38 – Prediction #2: Brand budgets will be cut
- 28:11 – Prediction #3 – Every marketing dollar will be scrutinized
- 30:34 – The most important priority for marketers right now is delivering the same growth with less investment
- 33:04 – GPT-3 and the next six months of marketing
- 34:31 – A lean marketing team can’t chase red herrings
- 35:15 – Traditional analytics don’t measure growth KPIs
- 37:08 – Four ways to prove your marketing ROI
