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Justin Steinman, Chief Marketing Officer, Definitive Healthcare

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Discussion from this episode includes…

  • 01:02 – Justin’s path to CMO
  • 07:45 – The importance of creating options in your career
  • 09:20 – How Justin built products at Aetna post-CVS acquisition
  • 12:00 – Taking Definitive Healthcare through IPO
  • 15:45 – How Justin retained his entire team through an IPO
  • 18:13 – Explaining marketing to non-marketers
  • 19:23 – Why are marketers questioned about the value of marketing?
  • 22:37 – A CMO needs to have clear, open metrics
  • 25:46 – Maximizing a marketing budget for efficient growth
  • 29:04 – How to respond if someone asks you to do more with the same budget
  • 32:33 – Measuring what is not immediately quantifiable
  • 35:04 – Tying marketing to business metrics beyond the funnel
  • 36:52 – How can you measure content?
  • 39:58 – Is content a cost center or a profit center?
  • 42:28 – How one CMO is thinking about the next 12 months

New episodes of Data-Driven CMO are released every Thursday.