Vineet Mehra, Chief Marketing Officer, Chime

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Discussion from this episode includes…

01:55 – Vineet’s journey to CMO
05:00 – Marketing is growth.
07:23 – How to approach the work you can’t measure
09:12 – How does data function in your team
12:15 – How do you think about the interplay between data, content, and decision-making
15:02 – Who is responsible for optimizing the full customer journey?
17:08 – Think of content relative to the part of the funnel you are trying to activate, and create appropriate goals
18:03 – What’s going to change tactically in the next 12 months?
20:49 – Does growth still matter in the face of the economic forecast?
22:21 – Every CMO dreams of $0 investment for growth
23:17 – Three waves of marketing evolution
25:59 – Your marketing recipe has to constantly evolve
27:05 – We’re in a new age where creativity AND data drive performance