Aimee Johnson, Chief Marketing Officer (former Zillow CMO, Starbucks SVP)
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Discussion from this episode includes…
- Where did Aimee’s journey to CMO begin?
- Combining structure with creativity to build teams and a career
- Hiring the right people for a balance
- You have to be excited about what you’re doing to have a fulfilling career
- It’s not about the funnel, it’s about the human on the other end
- What’s the hardest thing to explain to non-marketers?
- Do you think tech is behind in understanding the importance of marketing?
- How do you use content to extend a customer’s experience with your brand?
- Understand how to drive end-to-end customer interactions based on journeys
- High- or low-consideration, it’s still about the heart of the customer
- The future of marketing is interconnectedness
- There’s momentum in consumer products connected to humans, connected to data
- Motivate people with positive messages
New episodes of Data-Driven CMO are released every Thursday.
