Tracking content’s attribution | Camille Trent, Head of Content at Dooly
Camille Trent is building momentum as Head of Content at Dooly, as well as host of the Content Logistics podcast from Motion, where she chats with B2B marketers looking to build a content engine that drives revenue. And that’s the name of this episode’s game: Why content marketers must look further down the funnel to make the right decisions for their audience and grow their business. We covered attribution, content’s role in demand gen, and making friends with your rev ops partners, too.
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Episode Outline:
- About Camille and her role at Dooly
- What factors in to making the right decisions as a content marketer?
- How to speed up insights when you have limited data
- Nothing is better than talking to customers
- Stop brainstorming and start listening to your customers
- How does Camille approach attribution?
- Those 10 touchpoints you can’t really see
- How do you begin to tie content marketing to revenue?
- What happens when attribution data from different sources doesn’t match?
- How do you share what you’re doing with other teams within the organization?
- Is your role in content marketing slowly shifting into demand generation?
- Content needs to be data-driven
- All content marketers should thinking like a growth marketer
- Thoughts on career paths in content marketing
- The Lightning Round!
- Final Thoughts
New episodes of Pros & Content are released every Tuesday.
