To do more with less, companies are pulling together their top talent across content, data, and growth.
Customer journeys are driven by compelling content, served at the right time and in the right place. And the only way to achieve that is to think of these practices as one.
The good news is that across the board, content has taken on a more and more important role within organizations, and we’ve observed how brands are beginning to truly integrate content as the “fuel” that powers brand, demand, digital, and growth efforts.
The Pros & Content Community is bringing together two growth marketing leaders from the community to talk with them on how they are building growth teams to meet this new reality.
Host
- John von Brachel — VP, Head of Content Lab at Novartis
Guests
- Rachel Haaland Watson — Managing Director, Growth Marketing at Paul Hastings
- Andy Ramirez — VP of Growth Marketing at New Relic