Pros & Content Podcast: Todd Hassenfelt (Simple Mills)

On this episode of Pros & Content, Todd Hassenfelt, Senior Director of eCommerce at Simple Mills, discusses how they build customer relationships, create resonance, and develop recipes, through clever and effective content.

Simple Mills’ goal is to create nutritious food with a focus on flavor made with recognizable ingredients. This mindset of positive impact extends beyond uniquely healthy products. Todd commands an uncommon strategy for a CPG, blending e-commerce and content to avoid conforming to traditional CPG marketing tactics, such as marketing emails and sales.