Better Together: Audience Journeys + Content Strategy
June 7, 2022 | 2:00 p.m. ET
Many marketers are now finding their tactical successes with content. The defining characteristic for marketers who advance to operational success is, according to Gartner, the ability to leverage robust audience insights and customer journey maps as the backdrop for their content strategy. As the audience moves through their journey, their needs (both functional and emotional) change, and content is ideally placed to adapt and continue to answer these needs at the right time. Channel use also changes across the journey, so allowing content to be used across multiple channels is also important. Join us as we talk with four marketing leaders on how they think about these challenges at their organizations.
Speakers
- Melissa Romo, VP, Global Digital Marketing @ Sage Software
- Franklin Parrish, Senior Director, Brand, Marketing, and Creative Services @ Kaiser Permanente
- Lou DuBois, Senior Director – Content, Communications @ The Home Depot
- David Brown, SVP, Head of Strategy @ Knotch
- Ellen Schwartze, Moderator @ Knotch
