Gen Z’s size, influence and spending power has quickly made them the most sought after audience in business. But with all eyes on them, most editorial and marketers have created Gen Z’s worst nightmare; a laundry list of assumptions and generalizations about who they are and what they want. We push past the tropes and trends to understand how brands can authentically engage with them while they move the needle for their business. The best part? The Snapshot is Gen Z tested and approved.