Can powerful creative help your business generate 10-20X more sales? The answer is “yes.” Firms willing to invest in high-scoring creative advertising will win more market share and make
more sales.

However, too few marketers have the data and the examples necessary to convince finance and sales teams to make a biggest investment in powerful creative.

We walk through the financial case for creativity, showing that “mediocre creative” — defined as a 1 star ad – only generates ~0.25% points of market share growth, while “powerful creative” — 4-5 star ads – generates ~2.5% points of market share, or 10x more sales.

In addition to making the financial case for creativity, we also cover the 5 characteristics for developing 5 star creative: Characters, Emotions, Storyline, Fluency and Music.