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Effie Awards Spotlight: Mastercard’s World Pride

Effie Awards Spotlight: Mastercard’s World Pride

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CONTENT STRATEGY

25 m

CONTENT STRATEGY

25 m

Speakers

Traci Alford
Effie Worldwide

Cheryl Guerin
Mastercard

Pierre Lipton
McCann

Lucas Crigler
McCann

Speakers

Traci Alford
Effie Worldwide

Cheryl Guerin
Mastercard

Pierre Lipton
McCann

Lucas Crigler
McCann

Speakers

Traci Alford
Effie Worldwide

Cheryl Guerin
Mastercard

Pierre Lipton
McCann

Lucas Crigler
McCann

Effie Awards Spotlight: Mastercard’s World Pride
Effie Awards Spotlight: Mastercard’s World Pride

For WorldPride 2019, Mastercard had its biggest opportunity yet to deliver real change for the LGBTQIA+ community. With a product innovation (True Name) and a symbol of inclusion (Acceptance Street), Mastercard offered a simple yet powerful solution that resulted in a tremendously positive response within the LGBTQIA+ community and real change driven within the financial services industry. Hear from the team behind the work about its impact and Mastercard’s continued commitment to inclusion and acceptance.

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