As content marketing investments steadily increase, many businesses are reconsidering their content organizational frameworks. This raises questions about structures, reporting lines, allocating resources, and even the very culture of the business.

In this hands-on workshop, David Brown, SVP & Head of Strategy at Knotch, talked with content leaders at BlackRock, Farmers Insurance, Philip Morris, and Citizens Bank about the current state of affairs of content organizations, the right way to approach internal vs. external resources, and how to work out what is right for your business. There was even an interactive audience Q&A where you could directly connect with our panelists and get your questions answered in real time!